1. Discuss

First I talk to you and discuss your needs. Clear communication is the key to strong results for each project. You then complete a brief based on your story and your business so I am able to better understand what you would like to achieve.

2. Research

Based on your brief, I begin the in-depth research. I look at your goals, values, competitors, audience and anything else that may help the design process.

3. Concept

I then design a concept/s based on the research and brief you provide. This will start with simple sketches and brainstorming. This is the fun part… developing ideas into final designs is one of the main reasons I love what I do. I present these concepts to you for feedback.

4. Develop

I make changes to the design based on your feedback and discussion if needed. I send revised proofs (if required) and we communicate until you’re 100% happy with the final design.

5. Production

You find the one that you absolutely love and that’s the winner! I send all the relevant files to you. Whether it’s in the form of press, web or media.